Two custom Ram trucks head to one charity auction
A one-off Ram 1500 Rumble Bee SRT and a 2005 Ram SRT-10 will cross the Barrett-Jackson block as one charity lot in Las Vegas. The planned sale pairs more than 900 horsepower with waived auction fees and two charitable beneficiaries.
The numbers that define the sale
The hammer price is the winning bid before auction charges. Here, the organisers say every dollar of that price will go to charity, while Barrett-Jackson is waiving its fees and commissions.
- Upgraded Rumble Bee output
- 900+ horsepower
- Hammer price donated
- 100 per cent
- Direct Connection supercharger
- 3.0 litres
Road & Track reports the output with the Direct Connection kit; the joint auction announcement gives the donation share; AutoGuide reports the supercharger displacement. These are published or manufacturer-supplied figures, not an independent instrumented test.
What is being promised on the block
The sale is scheduled for Friday, 11 September 2026, at about 3:30 p.m. Pacific Daylight Time in the West Hall of the Las Vegas Convention Center, according to Motor1 and SEMA. The buyer is also set to receive a VIP UFC experience with Dana White, Car and Driver reports. No hammer price or buyer can be known until the lot is sold.
A powerhouse collaboration between Ram, UFC, RealTruck and Barrett-Jackson will send two exceptional custom Ram trucks to the Barrett-Jackson 2026 Las Vegas Auction to benefit the Folds of Honor Foundation and UFC Foundation... With Barrett-Jackson waiving all fees and commissions, 100% of the hammer price from the sale of both vehicles, which are being sold as a pair, will benefit the Folds of Honor Foundation... and Hispanic charities via the UFC Foundation in recognition of Mexican Independence Day weekend.
Joint Ram, UFC, RealTruck and Barrett-Jackson announcement, distributed by PR Newswire
The trucks will cross the auction block as a pair Friday, September 11, at approximately 3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center. The two Ram trucks—a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10—are being auctioned on the 25th anniversary of the Sept. 11, 2001, terrorist attacks.
SEMA report, “Two Championship-Style Trucks From Ram, UFC and RealTruck to Be Auctioned for Charity”
The appeal is deliberately broad: new and old muscle-truck spectacle, Dana White's entertainment pull and a charity structure designed to keep fees from diluting the winning bid. It is also important to keep the promise and the result separate. The beneficiaries and fee waiver are stated in advance; the amount ultimately raised remains an open line until auction day.
Transparency: This page is based on the joint auction announcement and reporting from SEMA, Car and Driver, Road & Track, Motor1, AutoGuide and Motoring Research. The lead image is AI-generated and credited as an illustration; the two contextual photographs come from Barrett-Jackson and UFC media.